Monday, July 23, 2007

Should Mobile Marketing Cost End-Users?

One of the big differences between email and SMS messages is that email is free, but text messages cost the end user to send and to receive. However, because of the cost factor, the end-user is also in control. He must ask for the information, and he can opt-out at anytime. Accordingly, SMS is supposedly SPAM-free. However, I must admit that I have now received several spam SMS messages from what appears to be a software pirating company based in Chile.

Mobile marketers have been discussing the idea of FTEU (free to end users) for a while now. So far, only AT&T and Verizon are amenable to the concept. Other carriers seem reticent to follow suit.

What do you think the policy should be from the consumers' point of view and from the marketers' point of view?

For an expanded view of the subject, visit Steve Chipman's
Digital Marketing Blog.

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