Friday, December 19, 2008

Is Mobile Marketing Largely Recession-Proof? : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community

Is Mobile Marketing Largely Recession-Proof? : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community

Viral Marketing Goes Mobile : The NMP Network

Viral Marketing Goes Mobile : The NMP Network

Friday, November 7, 2008

The company that screwed up Obama's SMS campaign

If you were one of the disappointed thousands upon thousands who never got the promised text message with an advance announcement of Obama's VP candidate, you may be interested to know the company that screwed it up is actually a Canadian company called Broadplay. That choice sure didn't help our failing economy when there are plenty of more capable SMS providers right here in the U.S. Oh well, I voted for him anyway. Maybe this will be his only screwup.

Tuesday, October 21, 2008

Japan's Banking Crisis

Following the problems in the sub-prime lending market in America and the run on Northern Rock in the UK, uncertainty has now hit Japan. In the last 7 days Origami Bank has folded, Sumo Bank has gone belly up and Bonsai Bank announced plans to cut some of its branches. Yesterday, it was announced that Karaoke Bank is up for sale and will likely go for a song while today shares in Kamikaze Bank were suspended after they nose-dived. While Samurai Bank is soldiering on following sharp cutbacks, Ninja Bank is reported to have taken a hit, but they remain in the black. Furthermore, 500 staff at Karate Bank got the chop and analysts report that there is something fishy going on at Sushi Bank where it is feared that staff may get a raw deal. But Samsung Bank plans on pocketing its profits.

Trends in Digital Media and Marketing: Social Networking & Pizza

Trends in Digital Media and Marketing: Social Networking & Pizza

Wednesday, October 1, 2008

Sunday, September 28, 2008

The greatest marketing tool ever invented

Who doesn’t have a cell phone these days? Many people are eliminating their landlines and using a cell phone exclusively. People who pack cell phones are never without them wherever they go. That’s what makes it the most powerful advertising tool in the history of the universe. You can get your message to your targeted, opt-in audience instantly with a measured instant response through SMS.

SMS stands for Short Message Service. Perhaps you are more familiar with the term Text Messaging, which is the same thing. The teen crowd has embraced this technology as the preferred method of communication and considers email something that their grandparents use. However, texting has now caught on across the board as a super quick method of communication because it is unobtrusive and not cumbersome like email.

Just think of the crisis that could have been averted if the University of Virginia had sent out an SMS alert to faculty and students instead of relying on email, which most people didn’t see until they got home that night after the tragedy was all over.

Not only can you reach your audience immediately with timely information, but you can also deliver coupons and direct them to a more informative Website link. Suppose you are a restaurant owner who wants to run a special on a slow day. Send out a coupon an hour before lunch and watch the people flock in to your restaurant. Suppose you are a realtor and you put your text message code on your for sale signs. People can text to that number and immediately receive a response with all the specs of the house including pictures of the interior.

If you are running a non-profit organization and you want to remind people to use your shopping mall or apprise them of specials, use SMS. Most savvy shoppers shop on their phones anyway. Too bad more of the vendors are still in the Stone Age without .mobi sites optimized for small screen handheld devices. This is changing as vendors are beginning to realize their oversight.

Let’s face it, more people have and use mobile phones today than computers, and they always have their phones with them. Accordingly, which do you think is the better medium for reaching people and informing them of your program?

Are you beginning to appreciate the power of SMS marketing? Do you see why it is the most powerful marketing tool in the history of the universe? You should be using it too.

To learn more about SMS and mobile marketing, please visit my blog at

Marketing: Send Coupons to Your Customers Cell Phones

Marketing: Send Coupons to Your Customers Cell Phones

Saturday, August 23, 2008

Obama's VP SMS a Bust

So much for all the hoopla about Obama announcing his VP running mate choice via SMS first. I signed up for it out of curiosity. At 6:56 AM this morning I got an email with the announcement and have yet to get a text message. I guess it really doesn't matter because it's already all over the Internet and news services.

Friday, July 25, 2008

Facebook: the missing manual

This sounds like an intriguing book, which I intend to review as soon as my copy arrives. It will be part of a series of articles on social networking. If you would like to obtain a copy, here's the place to go:
Tim Hillebrand is a Judge on the Panel of Experts for Smartphone & Pocket PC magazine software of the year awards for 2008. Check it out here: Your comments, opinions, and gripes are welcome.

Saturday, July 19, 2008

Text Message Donations

Text-to-Donate Alive and Well in U.S.

Posted by kim on Jul 18, 2008 in Mobile Marketing, Mobile Music, Mobile Payments | 2 Comments

The Millennial Generation / Generation Y is known for being civic-minded and also for wanting instant gratification. The perfect blend of these two characteristics resulted in $40,000 donated to the Keep a Child Alive charitable organization through text messaging.

During eleven-time Grammy award winner Alicia Keys As I Am concert tour she partnered with the Mobile Giving Foundation to encourage text message donations of $5 from her audience. She took a few minutes to show a film clip from Alicia in Africa: Journey to the Motherland and then asked her fans to text the word ‘ALIVE’ to shortcode 90999. The text automatically sent the donation and showed up on their monthly phone bill.

When 6 to 12% of Alicia Keys concert goers responded with donations in $5 increments, over $40,000 was raised during the tour.

This text to donate system is possible due to the efforts of Mobile Accord, a Denver-based mobile provider. Their tool mGive is the platform that allows micro donations via text with carrier billing.

Truly, this is smart mobile marketing at its finest. The integration of having a real world experience (being at a concert), seeing a media presentation (the film clip) and then asking for the response on mobile is exactly the right formula. The fact that the target market is the generation for whom text messaging is as easy as breathing makes it all that much better.

My hat is tipped to Alicia Keys, Mobile Accord and all the early adopter fans who donated. (The campaign is still live, so if you feel so inclined, you can add your $5 to the cause - just text ‘ALIVE’ to 90999.)

Friday, May 16, 2008

A Realtor without SMS is like Champagne without Bubbles

If you are a realtor, and you have not started using SMS or text messaging, you are truly missing one of the most cost effective methods of acquiring customers and keeping in touch with them. I have discovered the easiest, least costly system you can possibly employ. I won't even bother here to go into all the virtures of using SMS as part of your tool kit in this difficult market. Just follow the link I'm going to give you below, and find out for yourself how you can start making your profits soar. Send me a thank you note if you think of it. I'd like to hear from you.

Go here:

Friday, May 9, 2008

Pope goes digital to better connect with youth | Lifestyle | Living | Reuters

Pope goes digital to better connect with youth | Lifestyle | Living | Reuters

Do you do Zinadoo?

May Madness at Zinadoo – 100 Free Text Credits

Hi Zinadooers,

With May upon us and the promise of sunny days, we are feeling the heat here at
Zinadoo and want to make you, our Zinadoo users, a sizzling deal on our text credits.

When you purchase 100 text credits or more, we will give you 100 free. Simple! You can
use these text credits to keep in touch with your contact list or simply use them to text
people your mobile website address! Here are some ideas on how you can use them with
your Zinadoo account:

· Send a text message to your contacts from the Share By Text section of the
Zinadoo service and we’ll place a link to your site making it even easier for your
community to view your mobile website!

· Place an SMS button onto your website or blog so that your friends can enter
their mobile number and receive a text with a link taking them directly to your
mobile website. Imagine that just at a click of a button, your friends and
community will be able to view your site!

· You can take advantage of Zinadoo’s Text Alert Service - what better way to
inform everybody about your special Summer offers, promotions, events, parties,
news, and more!

We’ve already given you 3 free text credits to get you started when you registered. So
why wait? Click here now to get your mobile website working for you.

After you purchase your text credits, all you need to do is send us an email to quoting the promocode “zin100” and we will add your free credits
to your account.

Happy Texting!

The Zinadoo Team

P.S. This scorching deal is only valid until 31st May so click here now to get texting for free.

Zinadoo Support.
Zinadoo is a trading name of Nubiq Technology Limited, a limited liability company incorporated in Ireland Reg No. 429256. Reg Office: WIT Innovation Centre, Carriganore Campus, Carriganore, Waterford, Ireland.
Create your FREE mobile website today! Just visit
Promoting and Enhancing Mobile Communities!

Tuesday, May 6, 2008

proteus » Keller Williams Realty Launches Innovative Mobile Marketing Program to Keep On-the-Go D.C. Metro Home Buyers in the Know

proteus » Keller Williams Realty Launches Innovative Mobile Marketing Program to Keep On-the-Go D.C. Metro Home Buyers in the Know

SMS Marketing Gaining Momentum


Text Message Marketing Gaining Momentum

Posted by Len Gutman on May 5th | 2 Comments

cell phone keypadCan a text message cause a consumer to drop what they’re doing and head to your business? Apparently so.

As reported in Saturday’s Republic, Phoenix-based Juice-it-Up is using text message offers to solicit customers with special “flash” offers and the tactic is working. Juice-it-Up owner Mike Hodges says he loves the service.

The first time Hodges sent out a promotion, 10 customers came into his two stores within 10 minutes. The next promotion, about 27 customers took advantage of the sale. On the third promotion, 54 customers came in for the special. He now has 97 customers signed up for the service.

The best part about text-message marketing is it’s easy and it’s opt-in. Juice-it-Up says customers are responding — literally dropping what they are doing to come into the store to take advantage of the offers.

Wednesday, April 23, 2008

Wednesday, April 16, 2008

Wednesday, February 20, 2008

AskMeNow Search – Because You Shouldn’t Have to Search

AskMeNow Search – Because You Shouldn’t Have to Search

AskMeNow | Facebook

AskMeNow Facebook: "Do you Digg us?
AskMeNow – eliminate brain fog with instant text answers
— AskMeNow is a text service where you type in 27563 on your mobile (which translates to ASKME) and then type in a question like “Who won the World Series in 1908?” and it texts you back an SMS"

Bizman's Tools: Get Answers On The Go With AskMeNow

Bizman's Tools: Get Answers On The Go With AskMeNow

Sunday, February 17, 2008 » Blog Archive » TVNEWSDAY - NEW MEDIA SUCCESS MEANS STAYING RELEVANT » Blog Archive » TVNEWSDAY - NEW MEDIA SUCCESS MEANS STAYING RELEVANT: "My local police department provides a community alert service to which I subscribe. They e-mail me a whenever there is a property crime or other event they think will affect residents. Lately there’s been a series of burglaries, which I learned about soon after they occurred because I signed up for the alerts. This is an example of what Jimmy Schaeffler, Chairman-CSO of The Carmel Group calls “relevance and choice,” I’ve chosen to receive this information because it’s about things that can affect my home or my family.
Story continues after the ad
Revised Roche & Company Business & Finance News Display"



Friday, February 15, 2008

Obama Texts Too

Here is a story I pulled from Wired Magazine:
Obama Campaign Used Spanish-Language Phone Banking, Texting to Get Out the Potomac VoteBy Sarah Lai Stirland 02.14.08 12:00 AM
The use of technology like blogs, mass texting and online phone banks has been key to Sen. Barack Obama's surprise sweep of recent primaries.
The Illinois senator's campaign has been making use of a range of technologies -- from ringtones to SMS -- to inspire Obama-mania. And it's working. Obama's recent parade of victories in the primaries has given him a slight lead over Sen. Hillary Clinton for the Democratic presidential nomination.
"They've been using [texting] to get out the vote, which is incredibly smart because it gives people a way to take immediate political action," says Julie Germany, director of the Institute for Politics, Democracy and the Internet. "It's just what mobile technology is suited for."
The Illinois senator is not the only candidate whose campaign is using online technology and mobile phones, but his has been one of the most effective in its embrace of new tech strategies.
On Tuesday, for example, Obama supporters who signed up with the candidate received a text message reminding them to vote. The text message included a phone number to help them find their polling station, a key feature that helped get out the vote.
Other campaigns have experimented with texting, but haven't been as effective, Germany says. Last summer, former North Carolina Sen. John Edwards' campaign used text messaging to notify supporters of a televised speech. Germany, co-author of a study on the use of mobile phone technology in politics, says Edwards' campaign might as well as have used e-mail.
This week, the Obama campaign organized volunteers to make thousands of phone calls to get out the vote using an online phone-banking tool.
The technology helped the campaign target rival Hillary Clinton's base of Hispanic voters and female voters. The Obama campaign reports that volunteers made 5,000 calls in Spanish in Virginia alone, using its online Spanish phone-banking tool.
The tactic appears to have been successful. Initial exit polls on Tuesday evening showed that Obama won 54 percent of the Hispanic vote, a much bigger chunk than was expected of the electorate that up to now has mostly been voting for Clinton, according to inside-the-Beltway newspaper and websiteThe Politico.
The campaign is encouraging supporters to use the online phone bank to reach possible Clinton supporters in Wisconsin and Texas, also. Wisconsin's primary is next Tuesday, and the vote in Texas is scheduled for March 4. Texas and Ohio (which also holds its primary March 4) have the potential to tilt the nomination quest in a decisive direction.
Hoping to take advantage of a surge of supporter excitement and momentum Tuesday night, the campaign immediately sent out a text alert around 10 p.m. Eastern time. It let supporters know that CNN had called the primaries for Obama. Campaign organizers included a request to spread the word.
"Fired up? Ask friends to join our movement by texting HOPE to 62262," the victory message read.
Online groups have also helped Obama., whose members recently endorsed Obama, raised $500,000 for him. MoveOn also created an online Endorse-O-Thon widget that enabled its members to engage in a peer-to-peer online endorsement campaign by sending out 500,000 e-mails and Facebook messages to their friends recommending the candidate.
Obama supporters all over the spectrum have in the last few months engaged in a multimedia viral marketing campaign with online music videos and humor.
All this wasn't, however, enough to win over a majority of voters in the big states of California and New York on Feb. 5.
The Obama campaign has also been using blogs and photo galleries to keep supporters jazzed and "fired up," hoping to spread enthusiasm for the campaign virally through the internet.
The campaign is even offering a ringtone mashup of Obama's speeches -- a 21st-century version of the campaign bumper sticker that is sure to be a conversation starter.
What could broadcast your hip, geeky, socially conscious status better than a phone with Barack Obama's voice ringing out to a club beat with: "We can have universal health care in this country! We can do that!"