Wednesday, May 20, 2009

More households are cellular only: landlines fade

I just read an interesting article confirming that now more households in the U.S. use cell phones exclusively and that landlines are on the way out. Part of the reason is the recession, but even if people were suddenly making seven figure incomes, they would not go back to landlines.

What does this suggest in terms of a mobile marketing opportunity? It means that if you are not taking advantage of mobile marketing to reach this growing customer base, you are missing a golden opportunity. The message is to start using mobile marketing now. Get a jump on the competition.

Forget about all the other media. Mobile marketing is the future, and it is here now.

To read the article referenced in full go here:


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