SMS Blog: 7 Ways to Get Started Using Text Message Marketing : Marketing

Thursday, April 1, 2010

7 Ways to Get Started Using Text Message Marketing : Marketing :: American Express OPEN Forum

21 comments:

mitchdcba said...: I agree with you that there are way to many people out there claiming to be experts. But I don’t think personal branding is dead. People still join people not businesses.
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Brad Down said...: Some great ideas there.

As a web SMS service, we have seen significant growth in predominantly the small to medium business sectors. We have even seen some businesses now gererating 100% of there bookings through SMS marketing. The key to the whole thing is very specific targeting. A. by location and B. by interest. You must be completely relevant to the user otherwise they will consider your message spam.

We have also been educating our clients to make sure they do a few things very clearly.

1. Identify themselves within the message.
2. Personalise the message with the recipients name
3. Explain clearly why the recipient has received the message; and
4. Allow a simple opt-out process.

By targeting, personalisation, identification and opt-out within the message you have the best chance to not only be not treated as spam but to generate an enquiry. Bulk SMS marketing gets a bad rep because marketers do not follow these rules, and even cheap SMS is still a reasonable cost, so why waste money with badly targeted spammy campaigns?

With a free SMS opt-out number and message personalisation features Burst SMS systems are designed to make it easy to send SMS campaigns as spam compliantly as possible in order to generate the maximum possible response. If anyone is interested check us out at BurstSMS.com; June 22, 2010 at 4:48 AM
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