Bookstore Launches Successful Text Message Program

Vroman's, the oldest indenpendent bookstore in Southern California recently launched an SMS campaign that gives customers a weekly bulletin on happenings at the bookstore from sales, to readings, to reviews, and other events.


Customers merely text a keyword to Vroman's short code to get on the list. It's free, and customers may remove themselves from the list at anytime.


Would a program like this benefit your business? To set up a text message account, go to www.synergetics.org/sms.