Wednesday, February 4, 2009

Church’s SMS Campaign

This is not a religious movement. Church’s Chicken restaurant chain has entered the world of text message marketing with a brilliant two-prong campaign aimed to attract digital natives. Phase one is a sweepstakes involving a $7500 cash prize and copies of the Afro Samurai game with consoles.

The contest is fueled by in-store advertising driving traffic to its Website where people sign up for the contest and opt-in to receive text messages with announcements and free coupons. Contestants are required to answer four important questions for harvesting marketing data.

The second part of the campaign features weekly text messages with a chance to win posters and $1000 cash prizes along with coupons as an incentive not to opt-out.

What a great way to promote your business. If you are ready to start text messaging to drive business through your doors, visit


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kevin Peter said...
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