Thursday, February 26, 2009
Saturday, February 21, 2009
Tuesday, February 17, 2009
Monday, February 16, 2009
The Most Powerful Marketing Tool ever Invented
Who doesn’t have a cell phone these days? Many people are eliminating their landlines and using a cell phone exclusively. People who pack cell phones are never without them wherever they go. That’s what makes it the most powerful advertising tool in the history of the universe. You can get your message to your targeted, opt-in audience instantly with a measured instant response through SMS.
SMS stands for Short Message Service. Perhaps you are more familiar with the term Text Messaging, which is the same thing. The teen crowd has embraced this technology as the preferred method of communication and considers email something that their grandparents use. However, texting has now caught on across the board as a super quick method of communication because it is unobtrusive and not cumbersome like email.
Just think of the crisis that could have been averted if the University of Virginia had sent out an SMS alert to faculty and students instead of relying on email, which most people didn’t see until they got home that night after the tragedy was all over.
Not only can you reach your audience immediately with timely information, but you can also deliver coupons and direct them to a more informative Website link. Suppose you are a restaurant owner who wants to run a special on a slow day. Send out a coupon an hour before lunch and watch the people flock in to your restaurant. Suppose you are a realtor and you put your text message code on your for sale signs. People can text to that number and immediately receive a response with all the specs of the house including pictures of the interior.
If you are running a non-profit organization and you want to remind people to use your shopping mall or apprise them of specials, use SMS. Most savvy shoppers shop on their phones anyway. Too bad more of the vendors are still in the Stone Age without .mobi sites optimized for small screen handheld devices. This is changing as vendors are beginning to realize their oversight.
Let’s face it, more people have and use mobile phones today than computers, and they always have their phones with them. Accordingly, which do you think is the better medium for reaching people and informing them of your program?
Are you beginning to appreciate the power of SMS marketing? Do you see why it is the most powerful marketing tool in the history of the universe? You should be using it too.
To learn more about SMS and mobile marketing, please visit my blog at
www.synergetics-sms.blogspot.com.
SMS stands for Short Message Service. Perhaps you are more familiar with the term Text Messaging, which is the same thing. The teen crowd has embraced this technology as the preferred method of communication and considers email something that their grandparents use. However, texting has now caught on across the board as a super quick method of communication because it is unobtrusive and not cumbersome like email.
Just think of the crisis that could have been averted if the University of Virginia had sent out an SMS alert to faculty and students instead of relying on email, which most people didn’t see until they got home that night after the tragedy was all over.
Not only can you reach your audience immediately with timely information, but you can also deliver coupons and direct them to a more informative Website link. Suppose you are a restaurant owner who wants to run a special on a slow day. Send out a coupon an hour before lunch and watch the people flock in to your restaurant. Suppose you are a realtor and you put your text message code on your for sale signs. People can text to that number and immediately receive a response with all the specs of the house including pictures of the interior.
If you are running a non-profit organization and you want to remind people to use your shopping mall or apprise them of specials, use SMS. Most savvy shoppers shop on their phones anyway. Too bad more of the vendors are still in the Stone Age without .mobi sites optimized for small screen handheld devices. This is changing as vendors are beginning to realize their oversight.
Let’s face it, more people have and use mobile phones today than computers, and they always have their phones with them. Accordingly, which do you think is the better medium for reaching people and informing them of your program?
Are you beginning to appreciate the power of SMS marketing? Do you see why it is the most powerful marketing tool in the history of the universe? You should be using it too.
To learn more about SMS and mobile marketing, please visit my blog at
www.synergetics-sms.blogspot.com.
Sunday, February 15, 2009
Great Marketing Tool
Check out this nifty little toolbar. It will automatically submit your articles for bookmarking at a wide array of social bookmarking sites and save you hours of agonizing, tedious labor.
Wednesday, February 4, 2009
Church’s SMS Campaign
This is not a religious movement. Church’s Chicken restaurant chain has entered the world of text message marketing with a brilliant two-prong campaign aimed to attract digital natives. Phase one is a sweepstakes involving a $7500 cash prize and copies of the Afro Samurai game with consoles.
The contest is fueled by in-store advertising driving traffic to its Website where people sign up for the contest and opt-in to receive text messages with announcements and free coupons. Contestants are required to answer four important questions for harvesting marketing data.
The second part of the campaign features weekly text messages with a chance to win posters and $1000 cash prizes along with coupons as an incentive not to opt-out.
What a great way to promote your business. If you are ready to start text messaging to drive business through your doors, visit www.synergetics.org/sms.
The contest is fueled by in-store advertising driving traffic to its Website where people sign up for the contest and opt-in to receive text messages with announcements and free coupons. Contestants are required to answer four important questions for harvesting marketing data.
The second part of the campaign features weekly text messages with a chance to win posters and $1000 cash prizes along with coupons as an incentive not to opt-out.
What a great way to promote your business. If you are ready to start text messaging to drive business through your doors, visit www.synergetics.org/sms.
Tuesday, February 3, 2009
Bookstore Launches Successful Text Message Program
Vroman's, the oldest indenpendent bookstore in Southern California recently launched an SMS campaign that gives customers a weekly bulletin on happenings at the bookstore from sales, to readings, to reviews, and other events.
Customers merely text a keyword to Vroman's short code to get on the list. It's free, and customers may remove themselves from the list at anytime.
Would a program like this benefit your business? To set up a text message account, go to www.synergetics.org/sms.
Vroman's, the oldest indenpendent bookstore in Southern California recently launched an SMS campaign that gives customers a weekly bulletin on happenings at the bookstore from sales, to readings, to reviews, and other events.
Customers merely text a keyword to Vroman's short code to get on the list. It's free, and customers may remove themselves from the list at anytime.
Would a program like this benefit your business? To set up a text message account, go to www.synergetics.org/sms.
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